Rayyan Borg

Rayyan Borg is a Marketing Data Analyst at Heathrow since August 2025, specializing in data analysis to support marketing and operational initiatives. Previously, as a Client Insights Analyst at Croud, Rayyan engineered and optimized Marketing Mix Models and Multi-Touch Attribution models, achieving a 15% increase in marketing ROI, and developed over 190 ClicData dashboards to enhance reporting clarity. At 59A, Rayyan served as a Data Analyst, creating custom analytics algorithms and analyzing consumer behavior to inform advertising strategies. Experience also includes a role at Unitu, utilizing Natural Language Processing to improve user experiences based on feedback data. Educational qualifications encompass a Bachelor's degree in Computer Science from The Open University and an Extended BTEC & A-Level in Computer Science and Business Studies from Ada, the National College for Digital Skills.