Laura Zama

“A suit allows a woman to feel empowered, independent and feminine all at the same time. A well-tailored suit is versatile and adaptable for every occasion. It can bring out a woman’s androgynous side, whilst also allowing her to be elegant and sensual. It’s the all-round perennial classic for any season and any woman” Hebe Studio is a brand of beautifully crafted suits for women, 100% Made In Italy, based on traditional male tailoring – but with a fun, fresh and feminine twist. Color and fabric combinations are the core characteristics of The Hebe Suit, and the designer’s vision is that of glorifying a woman’s independence, elegance and femininity, yet never neglecting the practicality required for her daily routine. The designers work alongside traditional-style tailors and personally follow the development process of each and every suit, from start to finish: From selecting the fabrics to combining colors and reviewing all the hand-made details to ensure a perfect fit. Stylists and designers should be an inspiration without imposing their own creativity. This is what the brand had in mind when they decided to bring the design process closer to the consumers, letting them express their style and personality. Customers nowadays like to participate in the creating process of an item they want to buy, as they find it fun and it expresses their personality. In March 2018, Hebe Studio welcomed a new way of customization through its new 3D Tool on the website www.hebe-studio.com, and by downloading from Apple Store the application “The Hebe Suit”. The consumer is able to choose among styles and customize colors, fabrics, details and textures, exploring each and every angle of the personal design before any final decision. Thanks to this technological advancement and a person’s own creativity, the combination possibilities are pretty much endless.