Colin Yates

Colin Yates is a seasoned sales professional with extensive experience across various sectors, currently serving as a Senior Sales Executive at Hedges Direct, focusing on trade and commercial sales within horticulture and landscaping. Colin co-hosts The Fanzone Podcast, dedicated to discussions on Bolton Wanderers Football Club. Previously, Colin held roles such as Business Development Manager at Multivista and Friday Media Group, where responsibilities included driving new business growth and promoting a global aviation job board, respectively. Colin's background also includes a significant tenure at Shield Safety, where roles ranged from Account Manager to Sales Team Leader, emphasizing client management and digital transformation services. Earlier in their career, Colin worked at the British Red Cross and NatWest Group, gaining experience in developing new business and maintaining customer relationships within diverse industries.