Heidi Genrich serves as the Director of Ecommerce and Marketing at Hedley & Bennett since October 2023 and has extensive experience in marketing, design, and communications across various industries. At Ancillary Design, Heidi holds a position related to marketing and design while formerly overseeing marketing initiatives at MASHstudios and Ganja Goddess Delivers. Notable achievements include driving a 100% year-over-year sales increase at Ganja Goddess and leading diverse teams to enhance brand visibility and customer engagement. Additionally, Heidi contributed to various nonprofits in communications and fundraising roles, showcasing strong skills in brand messaging and digital marketing strategies. Heidi obtained a BA from Vassar College in Political Science, Cultural Anthropology, and Political Economy.
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