Jeroen Rijvordt

As a leading cosmetics manufacturer of private labels and A-brands, our company has a rich history. Our company history starts in the 1950s, with a barbershop in Zaanstad that makes cosmetic products for its own use. The good reactions to these hairdressing products, mainly hair strengtheners and brillantine, led to the strategic decision in the 1960s to enter the market as a provider of cosmetics under private label. By continuously investing in people, machines and processes, our expertise, technology and production processes remain up to date. This allows us to distinguish ourselves now and in the future as an innovative and reliable full-service partner in the development and realization of quality products with competitive pricing. Product innovation, the driving force for sustainable growth in the cosmetics market, is essential within our company. As your partner in cosmetics, we continuously look for improvements and innovations in raw materials, product properties, claims, perfumes and packaging. Our cosmetics marketing specialists analyze and translate all relevant trends to optimize your concepts. With that knowledge as a basis, we create added value for you. We attach importance to intensive contact between you as a client and our company. Mutual trust and exchange of knowledge and experience strongly contribute to the success of the tailor-made concepts that we offer.