Carolina Bueno

Carolina Bueno has a diverse work experience spanning various companies and roles. Carolina is currently the Head of Strategy at HeimatTBWA since August 2023. Prior to that, they worked at McCann Worldgroup as a Strategy & Market Insights Director from June 2019 to June 2021. From April 2014 to October 2018, they served as the Planning Director (Digital and traditional medias) at Havas Media Group. Carolina also held the position of Planning Director at Ogilvy & Mather from February 2013 to March 2014. Before that, they worked as a Senior Strategic Planner at Innocean Worldwide Europe - Frankfurt from February 2011 to January 2013. Carolina started their career at aktuellmix as a Strategic Planner from June 2008 to June 2010. Carolina had an early experience as a Trainee - Merchandise at Walt Disney World from November 2003 to February 2004.

Carolina Bueno completed a Bachelor's Degree in Communication and Media Studies from Pontifícia Universidade Católica do Rio Grande do Sul in 2004. Carolina then earned a Master's Degree in Marketing/Marketing Management, General from ESPM Escola Superior de Propaganda e Marketing from 2005 to 2006. In 2010, they attended Miami Ad School Europe for Account Planning in Germany. In 2015, Carolina attended Instituição de Ensino FIPE for Market research specializing in Quantitative and Qualitative Methods. In 2016, they studied Digital Strategy at Hyper Island in Sweden. Most recently, from 2017 to 2019, Carolina pursued a Master's Degree in Retail Competitiveness (MPGC) from FGV - Fundação Getulio Vargas.