HeimatTBWA\
Sibel-Selin K. is a skilled Social Concept & Copywriter currently working at HeimatTBWA since July 2022, specializing in copy and concept development for digital and social campaigns, as well as content strategy and production for clients including Trolli, Consorsbank!, and HORNBACH. Previously, Sibel-Selin served as a Junior Copywriter, focusing on digital and classic campaigns, and participated in the Wright Academy at TBWA\GLP for talent development in July 2023. Prior experience includes a traineeship in copy and concept at Castenow GmbH, emphasizing employer branding and digital campaigns for clients such as AIDA and Bundeswehr, as well as an apprenticeship in account management. Sibel-Selin holds an education from Universität Osnabrück and attended the University of Southern Indiana in 2018.