Daniel López Neri

Daniel López Neri is a seasoned media operations professional at HEINEKEN MÉXICO since June 2010, where responsibilities have included leading digital campaigns and integration strategies for various brands across Latin America. With a strong background in media management, Daniel has overseen the brand portfolio for multiple products and contributed to the commercial performance and budgeting plans for specific brands. Previous roles included analytical positions in pricing and finance at companies like Steelcase, Mars, and British American Tobacco, where Daniel applied expertise in profitability analysis, budget control, and strategic planning. Daniel holds a degree in Economics from Tecnológico de Monterrey.