Diana Lozada

Diana Lozada has extensive work experience in the marketing field, particularly in the beverage industry. Diana is currently working as a Marketing Director for Regional Brands & New Categories at HEINEKEN MÉXICO since March 2022. Prior to this, they held various roles at The HEINEKEN Company, starting in 2013. These roles include Tecate Brand Manager, where they were responsible for developing digital strategies, implementing social media campaigns, and designing national music strategies. Diana also worked as a Project Officer for Portfolio Strategy and as a Consumer & Market Intelligence analyst for Premium Brands.

Diana Lozada pursued their Bachelor's degree in Marketing from 2001 to 2005 at Tecnológico de Monterrey.