Edmundo Martinez is an experienced professional in trade marketing and business analysis, currently serving as Trade Marketing Leader at HEINEKEN MÉXICO since January 2018. Throughout the tenure, Edmundo has held various positions including Off trade Development for the Northeast Region, Marketing Business Development Executive, and Master Data Analyst. Prior to this role, Edmundo worked as a Business Analyst at Grupo Financiero Banorte from November 2015 to May 2017. Edmundo earned a Licentiate degree in Business Administration and Management from Universidad Autónoma de Nuevo León between 2012 and 2017.