Francisco Javier de Los Santos

Francisco Javier de los Santos is an experienced professional in digital marketing and insights, currently serving as the Head of the Digital Insights Team for HEINEKEN MÉXICO and the Americas since June 2017. With a strong background in qualitative and quantitative analysis, Francisco aims to understand consumer behaviors and motivations to create innovative experiences. Previous roles include Head of Content Strategies and Social Media Manager at Nurun, and Gerente de Redes Sociales at Calypso Media. Francisco also founded FMD, focusing on web design and digital communication strategies for small and medium enterprises. Francisco holds multiple degrees in business strategy, data analysis, digital communication, and marketing from prestigious institutions, including Wharton Online and Tecnológico de Monterrey.