Jose Carlos Pérez Treviño

Jose Carlos Pérez Treviño serves as the Digital and Technology Commerce Leader at HEINEKEN MÉXICO, where efforts focus on supporting digital projects for Marketing and Trade Marketing functions, along with overseeing Digital B2B-B2C products. Prior experience includes roles in Business Process Management at Cuauhtémoc-Moctezuma, enhancing connections between brands and consumers, and significant work in Business Intelligence across various companies, including Cervecería Cuauhtémoc-Moctezuma, Neoris, and CEMEX, developing projects in Sales, Finance, and Strategic Planning. Academic qualifications encompass an M.B.A. in Entrepreneurship from Babson College, a Top Management Program from Harvard Extension School, and an MBA from Universidad de Monterrey, complemented by a Bachelor's degree in Information Technology from Universidad Autónoma de Nuevo León.