Laura Paola Barbosa

Laura Paola Barbosa is an experienced marketing professional currently serving as a Consumer and Market Insights Executive at HEINEKEN MÉXICO since October 2023. Prior to this role, Laura held positions including Analista de Retornabilidad y Lanzamientos at Arca Continental and Marketing Intern at DiDi. Laura's background features a strong focus on campaign coordination, including managing over 600 microinfluencers at Peach Agency, and conducting quantitative and qualitative research studies at FEMSA. Additionally, Laura has contributed to various organizations, such as leading marketing efforts for the PLEI - International Business Leadership Program and supporting academic activities at Tecnológico de Monterrey. Laura holds a Bachelor's degree in Marketing from Tecnológico de Monterrey, obtained in June 2021.