HEINEKEN MÉXICO
Ricardo Velazco is an experienced corporate leader with a proven track record in key account management, customer service, and advanced collaboration. Currently serving as a Corporate Key Account Manager at HEINEKEN MÉXICO since July 2018, Ricardo has previously held significant roles at Grupo Lala, where responsibilities included leading CPFR activities for major retail chains and executing sales strategies in high-revenue markets. With a strong background in inventory planning and procurement developed through roles at MADISA-CAT and Charras, Ricardo emphasizes effective supplier negotiations and strategic purchasing. Ricardo holds a Master of Business Administration in New Business Development from EGAII, UANL, and a Bachelor's degree in International Relations from Universidad Autónoma de Nuevo León.
HEINEKEN MÉXICO
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Fundada en 1890, HEINEKEN México es la cervecera con más tradición en México. Cuenta con 7 plantas productoras de cerveza donde más de 16 mil personas trabajan comprometidas con crear las mejores experiencias a nuestros consumidores. “Brindando un Mundo Mejor” es nuestra estrategia de sustentabilidad con la que se impactamos positivamente la comunidad y el medio ambiente. Liderados por Heineken®, cuenta con el portafolio más amplio del mercado con: Tecate®, Tecate Light®, Dos Equis®, Indio®, Sol®, Amstel Light®, Affligem®, Bohemia®, Miller Light®, Noche Buena®, Strongbow Apple Ciders®, Coors Light®, Carta Blanca®, Superior® y Kloster Light®