Jorge Lopez Madrid

Jorge Lopez Madrid has extensive experience in brand management and market research, currently serving as Brand Manager and CMI Specialist at HEINEKEN Panamá since April 2019. Previous roles include Trade Marketing and Insights positions at Anheuser-Busch InBev from September 2016 to March 2019, and market research specialist roles at SABMiller between May 2014 and August 2016. Earlier career stages involved research executive positions at MERCAPLAN Millward Brown in both Honduras and Panamá from June 2010 to April 2014, and a sales assistant role at Plásticos Industriales Hondureños S.A. in 2009. Jorge Lopez Madrid holds a Master's degree in Business Management from UNITEC and a Bachelor's degree in Marketing from Universidad Católica de Honduras.