Laurens Pot

Laurens Pot is a seasoned professional in marketing and brand management with extensive experience in the beverage and consumer goods sectors. Currently serving as Senior Brand Manager for Texels at The HEINEKEN Company since January 2022, Laurens leads initiatives to enhance brand power and community trust. Laurens also holds juror positions with Esprix Awards and SAN | Stichting Adverteerdersjury Nederland. Previously, Laurens has managed marketing teams at Texelse Bierbrouwerij B.V. and Royal Swinkels Family Brewers, and has held significant roles at Samsung Electronics, KPN, and Heineken Brouwerijen. Educational credentials include a Bachelor's degree in International Hospitality Management and ongoing marketing studies at the Dutch Institute for Marketing (NIMA).