Afonso Rauh

Afonso Rauh is currently serving as the Sales Senior Director for Digital & eCommerce at The HEINEKEN Company, overseeing a substantial team responsible for various channels including B2B growth, RTM strategy, and commercial relationships with Coca-Cola Bottlers in Brazil. Afonso's extensive experience includes a significant tenure at Bain & Company, where roles evolved from Consultant to Associate Partner, alongside a brief leadership position at Instituto Sonho Grande focused on technology strategy in public education. Earlier career phases include engineering roles at Volkswagen do Brasil and internships at notable companies such as BMW, Embraco, and WEG, following an education in Mechanical Engineering from Universidade Federal de Santa Catarina.