Alexander Wilson

Alexander Wilson is an accomplished professional with extensive experience in commercial strategy and category management across notable companies. Currently serving as the Category & Commercial Strategy Director at The HEINEKEN Company since September 2021, responsibility includes overseeing Commercial Strategy, Revenue Management, and Category Management for off trade customers. Prior to this role, Alexander held various positions at Kellogg Company from November 2010 to September 2021, including Commercial Strategy Director for Europe, where focus was on portfolio optimization and net revenue management, as well as a six-month tenure as UK Marketing Director. Earlier experience includes multiple roles at Unilever from April 2003 to November 2010, beginning as an Account Manager and progressing through various strategic positions. Academic credentials include a Bachelor of Business Administration from ESSEC Business School and a BA (Hons) in International Business from Sheffield Hallam University, complemented by a WSET Level 2 Award in Wines and Spirits.