Alyson Zandonella

Alyson Zandonella is a seasoned marketing professional with extensive experience in brand management and marketing activation. Currently serving as the Senior Brand Manager for Innovation at The HEINEKEN Company, Alyson supports the strategic development of flavor extensions for Dos Equis' Chelada portfolio and leads all ATL/BTL marketing campaigns for the brand. Prior experience includes roles at Diageo as an Associate Brand Manager for Smirnoff FMBs, where Alyson drove substantial distribution growth, and at PepsiCo, where responsibilities spanned various positions from Brand Marketing Analyst for Diet Pepsi to Marketing Coordinator for Mountain Dew. Alyson began the professional journey at The Jones Group Inc. in international marketing and gained initial experience as a marketing intern at Fleishman-Hillard. Alyson holds a Bachelor's degree in Public Communications & Multi Media Studies from Florida Atlantic University.