Annalisa di Pierro

Annalisa Di Pierro is an experienced professional in trade marketing and channel activation, currently serving as Channel Activation Manager at The HEINEKEN Company since March 2023. In this role, Annalisa oversees promotional activities for premium brands in the HoReCa market, developing strategies and tracking performance to achieve growth objectives. Previously, as Trade Marketing Manager at Fratelli Branca Distillerie, Annalisa managed a full brand portfolio, created promotional calendars, and coordinated various trade marketing initiatives. Annalisa's career also includes significant roles at Red Bull, focusing on trade marketing and event coordination, and earlier experiences at Bottega Veneta and M2M Financial. Annalisa holds a Bachelor's degree in Economics and Business Administration from Università Cattolica del Sacro Cuore in Milan.