Bram Reukers

Bram Reukers is a seasoned marketing and digital advertising professional with extensive experience at The HEINEKEN Company. Currently serving as Head of Digital Advertising, Bram focuses on the strategic development and implementation of data-informed creative initiatives that enhance efficiency and effectiveness across global and operating company levels. Prior roles include Head of Ecommerce for Heineken USA, where Bram developed eCommerce strategies and built expert teams to drive market share, and Director of Marketing Technology, overseeing the integration of technology and data solutions for enhanced consumer insights and campaign measurement. Earlier experience encompasses brand management across various Heineken markets in the Americas and the Caribbean, contributing to brand strategy and execution. Bram holds a Bachelor of Business Administration in Hotel Management from Hotelschool The Hague.