Chiara Ronchetti

Chiara Ronchetti is an experienced marketing professional with a strong background in brand promotion and trade marketing. Currently serving as Channel Promotion Manager at The HEINEKEN Company since May 2015, Chiara oversees promotional strategies for major brands like Heineken, Ichnusa, and Desperados, following previous roles as Brand Promotion Manager for Heineken and Birra Moretti&Dreher. Prior experience includes five years at Pernod Ricard, where responsibilities included trade marketing for rum, whisky, and bitters, and earlier roles in brand management at Danone and sales support at Pernod Ricard. Chiara holds a Master of Science in Marketing Management from Università Commerciale 'Luigi Bocconi', an MBA exchange program at EM LYON Business School, and a Bachelor's degree in Economics and Management of Innovation and Technology from Università Bocconi.