Christian de Smit

Christian de Smit is a seasoned professional in media and marketing, currently serving as the Global Category Manager Media at The HEINEKEN Company since March 2023. With a diverse background, Christian held the position of Managing Director at CIAD, where guidance was provided to clients on optimizing marketing and brand efficiency from April 2021 to March 2023. Prior experience includes roles at Dentsu Aegis Network, where responsibilities spanned Account Director and Tech and Data Director, focusing on strategic partnerships and digital media technologies for major global clients. Christian's earlier career featured leadership roles at Carat and Vizeum Netherlands, developing comprehensive media strategies and overseeing digital media departments. Christian also possesses a Bachelor’s degree in Communications from HAN University of Applied Sciences and is a certified SCRUM master from Agile Right.