Claire McFerran

Claire McFerran is a seasoned marketing and innovation professional with extensive experience in the food and beverage industry. Currently serving as Senior Global Category & Innovation Manager for Zero Alcohol Beverages at The HEINEKEN Company since August 2017, Claire previously held various leadership roles including European Innovation Director and European Marketing Director for Special K at Kellogg Company from June 2006 to March 2017. Additional experience includes positions at United Biscuits, Cadbury plc., C&C Group, and Aviva plc, highlighting a strong background in marketing management and brand development. Claire holds a BA in International Marketing and Languages from Dublin City University and a Chartered Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.