Emanuele Perucconi

Emanuele Perucconi has extensive experience in data, media, and e-commerce strategy, with a tenure at Heineken Italy since July 2003. Currently serving as the Senior Data, Media & E-commerce Strategy Manager, Perucconi leads the digital channel strategy and orchestrates media budget setting, audience segmentation, and e-commerce market insights. Previous roles at Heineken include Senior Data, Media & E-commerce Insights Manager, Senior Data & Media Insights Manager, and various managerial positions overseeing marketing, innovation, and sales functions. Earlier career experience includes a strategic analyst role at Paulaner Brauerei and sales analyst at Heineken, complemented by a marketing trainee position at VF Italia. Perucconi holds a degree in Business Administration from Università Bocconi.