Eric Markus is currently the Head of Global Commercial Strategy at The HEINEKEN Company, where they lead the development of global commercial strategies aimed at achieving balanced growth. With nearly 20 years of experience in global consumer brands, Eric began their career at Procter & Gamble, where they excelled in brand management. Since joining HEINEKEN in 2015, they have successfully launched campaigns for major brands and have been recognized for their outstanding performance. Eric has held multiple senior positions within HEINEKEN, including Global Marketing Lead for Amstel and Portfolio Strategy Lead for Europe, where they advised on strategic choices to optimize significant brand portfolios.
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