Jim MacGregor

Jim Macgregor is a seasoned professional with extensive experience in change enablement and digital transformation, currently serving as the Head of Change Enablement for Global E-Business at The HEINEKEN Company since 2008. In this leadership role based in Amsterdam, Jim oversees the continuous improvement of the E-Business change framework and supports complex deployment initiatives across various global operating companies. Previously, Jim held key positions in digital commerce and customer experience, contributing to business transformation and capability building across multiple regions. Jim's earlier career includes significant roles at Scottish & Newcastle and Carlsberg Group, where leadership and operational effectiveness were paramount. Additionally, Jim serves as an Independent Member of the University Court at Abertay University, focusing on strategic governance and corporate performance. Jim holds a Master’s degree in Business Administration and Management from Edinburgh Napier University.