Juliana Monteiro

Juliana Monteiro is a seasoned marketing and communications professional with extensive experience spanning over two decades. Currently serving as the National Trade Marketing Manager at The HEINEKEN Company since August 2013, Juliana focuses on developing Trade Marketing tools for special channels and digital platforms while establishing metrics for project outcomes. Previous roles at The HEINEKEN Company include Trade Marketing Coordinator and Sales Coordinator for Indirect Distribution, emphasizing sales maximization through strategic territory planning. Juliana's earlier experience at The Dow Chemical Company involved various communications roles, where responsibilities included developing communication strategies, managing internal tools, and supporting community relations across multiple Latin American locations. Juliana holds specialized education in Trade Marketing from FGV - Fundação Getulio Vargas and degrees in Communications, Journalism, Administration, and Public Relations from notable institutions.