Lena Quek

Lena Quek serves as the Head of Digital Products and Innovation APAC at The HEINEKEN Company, with a career spanning over 15 years in digital product management, marketing, and consultancy. Prior to joining The HEINEKEN Company in October 2017, Lena founded Babykins, a startup focused on developing a baby tracker application. Additionally, Lena held prominent roles at SearchGuru as a Senior Business Consultant, The Collab Folks as a Coach, and The iProperty Group as a Product Manager, where major innovations and product strategies were implemented. Earlier career experiences include serving as a Consultant at Accenture and Marketing Manager roles at eFinancialCareers in both North America and Asia, contributing to brand development and digital marketing strategies. Lena holds a BA in Journalism and English from New York University.