Palloma Medina

Palloma Medina is a Brand Experience & Sponsorship Coordinator at The HEINEKEN Company, where responsibilities include managing events and brand experiences aligned with the Green Your City sustainability platform, budget control, and developing sustainable solutions through collaboration with various stakeholders. Previously, Palloma worked at Ambev as part of the Next Generation of Brand Experience team, focusing on brand strategy for the off-trade channel, project management, and executing integrated marketing campaigns. Earlier experience includes an internship at Braskem, managing sponsorship portfolios and developing strategic studies in communications and marketing, as well as customer success roles at e-Construmarket and BNDV focused on SaaS software deployment and customer management. Palloma holds a degree in Marketing from Fatec Sebrae and a Bachelor's in Advertising and Propaganda from Universidade Anhembi Morumbi.