Peter Offermans

Peter Offermans is an experienced marketing professional with a diverse background spanning over two decades, currently serving as Portfolio Strategy Manager at HEINEKEN since September 2008. In this role, Peter defines and manages brand portfolio strategies for various Operating Companies globally, ensuring optimal resource allocation through comprehensive consumer and market analysis. Previous positions at HEINEKEN include Manager of Marketing Capabilities, Media & CMI, where Peter led a team in enhancing marketing planning and operations. Peter's earlier career includes roles such as Senior Brand Manager at Vrumona, Commercial Insights Manager at Heineken International, and Marketing Intelligence Manager at Vrumona, alongside consulting experience at Schuitema and Ipsos Synovate. Peter holds a degree from the University of Groningen.