Pien Frommink

Pien Frommink serves as the Manager of Digital Traffic & Conversion at The HEINEKEN Company since June 2021, where responsibilities include leading the commercial digital strategy and team for the Dutch On Trade. Previous roles at Heineken encompass Senior in Digital Trade Marketing, where Pien led various initiatives including the Digital Trade Marketing Strategy and the Heineken Star Social tool, as well as Digital Marketing Manager, focusing on digital brand building and transformation efforts across several brands. Pien's earlier career includes positions such as Global Digital Media & Content Manager at Swapfiets and Program Manager at Pon. Educational qualifications include a Master of Laws (LL.M.) in Corporate Law from Leiden University and various studies in Business Administration. Additionally, Pien contributes as a Jury Member for SAN Accent and serves as an Expert in AI in the Customer Journey with ShoppingTomorrow.