Sam Evans has extensive experience in sales management within the beverage industry, currently serving as Customer Development Director for the North West region at The HEINEKEN Company since June 2022, with oversight of a new sales team. Prior roles include Regional Sales Director at both The HEINEKEN Company and Carlsberg Group, where responsibilities encompassed coaching teams, managing P&L, and achieving sales targets across various regions. Sam also held positions including Regional Sales Manager and Wines and Spirits Manager at Carlsberg Marston's Brewing Company and Carlsberg Group, respectively. Beginning a career in retail as a Department Manager at Sainsbury's from 2000 to 2004, Sam holds a foundation degree in Leadership and Management from The Open University.
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