Sarah M.

Sarah M. is an accomplished marketing professional with extensive experience in the beverage industry, currently serving as Senior Global Director of Insight and Innovation at The HEINEKEN Company since August 2019. Prior to this role, Sarah held positions including Marketing Transformation Director for APAC at Heineken China and Marketing Director there. Sarah's career at The HEINEKEN Company began in January 2015, where responsibilities included Director of Global Portfolio Development for International Brands and International Brand Director. Earlier roles at Heineken UK encompassed Innovation Director and Marketing Manager. Sarah's career commenced in 1995 at B&Q in various retail management roles, followed by significant positions at S&N, including International Marketing Manager and Head of Activation & Operations.