Adrian Boo Garcia

Adrian Boo Garcia is a seasoned digital marketing professional with extensive experience in content and merchandising. Currently serving as Digital Marketing Manager at Helen of Troy since January 2020, Adrian previously held roles as EMEA Associate Marketing Manager for eBusiness and EMEA Amazon Content Specialist within the same company. Prior experience includes a tenure at AIBA from June 2014 to January 2019, where Adrian managed digital and social media strategies and coordinated public relations and communications for various events and competitions. Adrian holds a degree in Journalism, Communication, and Media Studies from Universidad de Santiago de Compostela.