Helen of Troy
Adrian Boo Garcia is a seasoned digital marketing professional with extensive experience in content and merchandising. Currently serving as Digital Marketing Manager at Helen of Troy since January 2020, Adrian previously held roles as EMEA Associate Marketing Manager for eBusiness and EMEA Amazon Content Specialist within the same company. Prior experience includes a tenure at AIBA from June 2014 to January 2019, where Adrian managed digital and social media strategies and coordinated public relations and communications for various events and competitions. Adrian holds a degree in Journalism, Communication, and Media Studies from Universidad de Santiago de Compostela.
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Helen of Troy
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Helen Of Troy Limited is a global consumer products company that offers a range of solutions for its customers through a range of brands. The Company is a global designer, developer, importer, marketer and distributor of a portfolio of brand-name consumer products. The Company has three segments. The Housewares segment provides a range of consumer products for the home. The Health & Home segment focuses on healthcare devices, such as thermometers, humidifiers, blood pressure monitors and heating pads; water filtration systems, and small home appliances, such as portable heaters, fans, air purifiers, and insect control devices. The Beauty segment's products include electric hair care, beauty care and wellness appliances; grooming tools and accessories, and liquid-, solid- and powder-based personal care and grooming products.