Anna Balducci

Anna Balducci currently serves as the Manager of DTC Analytics at Helen of Troy, beginning in October 2023. Previously, Anna held the position of Head of Analytics at Pragmatic Communications from March 2018 to September 2022 and worked as a Freelance Analytics Consultant from September 2014 to March 2018. Additional experience includes roles such as Freelance Statistician at Paralegal Today / Litigation Support Today, Sr. Manager of Advanced Analytics at EDMC, and Senior Consultant at Precision Dialogue. Earlier career highlights include a Manager role in Customer Intelligence & Advanced Analytics at American Eagle Outfitters and managerial positions at Starcom Media and Digitas. Anna Balducci holds a B.S. in Policy & Management and a B.S. in Decision Science from Carnegie Mellon University, completed in 2003.