Geoffrey Müller

Geoffrey Müller currently serves as the Associate Director of Retail Marketing EMEA at Helen of Troy, overseeing a team of eight and managing retail strategies and budgets across multiple brands. With previous experience as a Senior Marketing Manager at Coty, Geoffrey focused on retail marketing strategy and brand activation in key markets. Earlier roles include Senior Trade Marketing Manager and Trade Marketing/Merchandising Manager at Coty, where responsibilities included in-store execution and budget management for high-profile luxury brands. Geoffrey's professional journey began with positions at Procter & Gamble, HEIG-VD, Care.com, Greater Geneva Berne area Economic Promotion Agency, WnG Solutions, and Fischer Connectors, complemented by a solid educational background in marketing and communication.