Jonathan Petty

Jonathan Petty is an experienced executive in the outdoor and sports marketing industry, currently serving as Vice-President of Home & Outdoor EMEA at Helen of Troy since April 2022, overseeing brands such as Osprey, Hydro Flask, and OXO. Prior roles include Vice-President and Managing Director at Osprey Europe, where responsibilities encompassed marketing, creative, and e-commerce, as well as Brand Director at Montane. Jonathan has held significant positions at Patagonia, including Regional Sales Manager for Northern Europe and European Marketing Director, contributing to brand management and marketing initiatives. Early career highlights include General Manager at Salomon, Group Head at Hearst Magazines UK, and Product Manager at First Choice Holidays. Jonathan holds a Diploma in Marketing from CIM, a Master of Science in Sports & Recreation Management from The University of Sheffield, and a Bachelor of Arts in History from the University of Nottingham.