Latifah Obaid

Latifah Obaid is an experienced social media and marketing professional currently serving as the Social Media Manager for Beauty and Wellness at Helen of Troy, overseeing social strategy and community engagement for brands including Revlon and Hot Tools. Previous roles include Social Media Manager at Full Contact Advertising, where Latifah managed client accounts such as Papa Gino's and the Massachusetts State Lottery, and Content Marketing Specialist at Starburst. Earlier positions include Marketing Manager at Envel, Editor in Chief at Verge Campus Media, and various internships in literary and creative development. Latifah holds a degree in Journalism from Boston University, specializing in Arts, Entertainment, and Media Management.