Helen of Troy
Yamini Pathak is a skilled digital marketing professional currently serving as the Manager of Digital Content at Helen of Troy since May 2023. Previously, at LANXESS from April 2017 to August 2022, Yamini held the position of Corporate Communications Senior Officer, where optimization of brand positioning and engagement through CMS platforms and social media was achieved. Earlier roles include Corporate Communications Officer and Trainee, as well as a Digital Marketing Executive at GP Designs & Concepts, where innovative marketing strategies were implemented. Yamini has also worked as a Senior Counselor at Plancess EduSolutions, enhancing promotional strategies and achieving team goals. Educational background includes a Bachelor’s Degree in Mass Communication/Media Studies from the University of Mumbai, completed in 2015.
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Helen of Troy
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Helen Of Troy Limited is a global consumer products company that offers a range of solutions for its customers through a range of brands. The Company is a global designer, developer, importer, marketer and distributor of a portfolio of brand-name consumer products. The Company has three segments. The Housewares segment provides a range of consumer products for the home. The Health & Home segment focuses on healthcare devices, such as thermometers, humidifiers, blood pressure monitors and heating pads; water filtration systems, and small home appliances, such as portable heaters, fans, air purifiers, and insect control devices. The Beauty segment's products include electric hair care, beauty care and wellness appliances; grooming tools and accessories, and liquid-, solid- and powder-based personal care and grooming products.