Amanda Liu

Svp, Paid Media & Analytics at Hello Cake

Amanda Liu has seven years of work experience in the media industry. In 2021, they started working at Hello Cake, Inc. as the VP of Paid Media. In 2020, they were a Marketing & Media Consultant at Project AGL. From 2017 to 2016, they were a Partner at Junction 37, where they built the agency tech stack and oversaw operations. Amanda was also actively involved in business development and managing key client relationships. From 2016 to 2015, they were a Manager at m/SIX, and Media Supervisor at Crossmedia. From 2013 to 2011, they were a Senior Associate of Integrated Planning - J3 at UM WW and a Media Planner / Assistant Media Planner at Neo@Ogilvy.

Amanda Liu obtained their B.S. in Marketing with a Minor in Entertainment Media & Technology from New York University between 2007 and 2011. In 2018, they obtained their Adobe Ad Academy SPECIALIST Certification from Adobe. In 2022, they obtained their Retail Media Platform Certification from Criteo.

Links

Previous companies

Junction 37 logo

Timeline

  • Svp, Paid Media & Analytics

    January 1, 2024 - present

  • VP, Paid Media

    September, 2021