Chedli Benfrija

Chedli Benfrija is an accomplished professional with extensive experience in the fast-moving consumer goods (FMCG) sector. Currently serving as the Managing Director at Hello Products since June 2014, Chedli leads a prominent company in Nigeria specializing in personal care, skincare, and homecare products. Prior roles include Cosmetic Business Unit Manager at MARSAVCO/UNILEVER and Sales & Marketing Director at PROMASIDOR, where Chedli contributed to a leading position in the milk and juice categories with a 55% market share. With additional experience as a Marketing Manager at Passat and BaByliss, and as a Senior Product Manager at FDG International, Chedli has demonstrated expertise across multiple international markets. Educational qualifications include an MBA in Marketing from the University of Oregon and a degree from ISG in Marketing.