Kristin Perla is a seasoned marketing professional with extensive experience in brand strategy, growth marketing, and partnership development. Currently serving as Senior Vice President of Brand + Strategic Partnerships at Hello Sunshine, Kristin leads initiatives for Reese's Book Club and collaborates on co-marketing partnerships with properties like The Home Edit, focusing on revenue through commerce and community. Prior to this role, Kristin co-founded Loup Digital, a digital growth marketing agency supporting women founders. With additional experience at The Paley Center for Media and American Express, Kristin has a proven track record in digital acquisition, audience development, and marketing analytics. Kristin holds a Bachelor of Arts in Communications from the University of Dayton.
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