Pratik Shah

Pratik Shah is an experienced entrepreneur and technology leader with a diverse background in digital retail, gaming, and mobile technology. Currently serving as Co-Founder of HelloAR since June 2024, Pratik is focused on improving the fragmented automotive digital retail landscape through HelloRamp AI. Prior to this, Pratik engaged in various startup initiatives in the consumer space, including projects centered on relationship wellness and mental health. As CEO of HalaPlay from June 2021 to September 2022, Pratik contributed to the growth of India's first public gaming company, specializing in cricket fantasy gaming. Additionally, from June 2015 to May 2021, Pratik led Mastermind Sports Ltd, a licensed bookmaker in Kenya, and founded Zootr Sports to enhance the cricket fan experience. Earlier roles include managing services for Wisden India and founding Pingaala Technologies, where a mobile publishing platform was developed for news media. Pratik began a career at Subex Ltd, where product management for fraud solutions was a primary focus. Educational qualifications include a Bachelor of Engineering in Computer Science from Visvesvaraya Technological University.