Alfonso Fidalgo is a self-taught software engineer and marketing technology expert, currently serving as a Senior Marketing Technology Engineer at HelloFresh. Fidalgo has a diverse background in digital marketing, having previously worked at companies such as Taxfix, where they supported marketing initiatives through technical solutions and automation tools, and Viator, where they led a team in managing global SEM activities. Fidalgo's education includes a Master's in International Marketing Management from ESIC Business & Marketing School and a degree in Computer Engineering from Universidad Pontificia de Salamanca. Throughout their career, Fidalgo has demonstrated a passion for optimizing marketing strategies through data analysis and innovative technology implementations.
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