Asma Nished is a seasoned professional in conversion rate optimization and product management, currently serving as a Senior Manager at HelloFresh since October 2023. Prior to this role, Nished was a Conversion Rate Optimization Manager at Automation Anywhere, where responsibilities included top-funnel and full-funnel optimization. Experience also includes managing web products and conducting landing page optimizations at Himalaya, as well as various analytical roles at 2U. Nished has a strong foundation in marketing and web development gained through internships at Charles Schwab, Digital Pulp, and Lexington Saree Palace. Education includes a Bachelor's Degree in Business Administration and Management from Binghamton University School of Management, complemented by a high school diploma from Stuyvesant High School.
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