Barnabé Fromentin

Barnabé FROMENTIN serves as the Associate Director of Product at HelloFresh since October 2023, while co-founding JungleGin, a gin brand focused on upcycling, since July 2019. Previously, Barnabé held several key positions including Head of Commercial at MILKRUN, where the marketplace was launched from ideation to MVP in four months, and Channel and Category Strategy Lead at Upfield, managing the Spread category and driving revenue growth in Australia and New Zealand. Experience also includes roles at Campbell Arnott's as Category Manager for soups, and at Michel et Augustin as Head of Sales - Export, overseeing significant export turnover growth. Early career includes positions at United Biscuits, Nestlé, and Red Bull, contributing to product launches and marketing strategies. Barnabé holds a Master's degree in Marketing from KEDGE Business School and has additional qualifications in Management and pastry arts.