Ferran Punet Soriano

Ferran Punet Soriano is an experienced professional in product analytics and business performance management, currently serving as the Associate Director of Product Analytics at HelloFresh since May 2025. Previously, Ferran co-founded pnkfrg studios, where responsibilities included directing analytics, product development, and strategy. Ferran held the position of Head of Product Analytics at GetYourGuide, where significant contributions involved scaling a high-performing team and fostering a data-driven culture during low traffic periods. Prior roles include Senior Business Performance Manager at King, focusing on business strategy and mentorship, Analytics Manager for EMEA Marketplaces at PayPal, and Finance Project Manager at Deloitte. Ferran holds multiple degrees in business, finance, and strategy, including a Master’s from Maastricht University and a Bachelor’s from Aarhus University.