Paul Dersidan is the Global Head of Design at HelloFresh, bringing over 20 years of experience in graphic design and art direction. They have a strong background in developing brand identities, packaging systems, and global campaigns across various media including TV, digital, and print. Paul has led creative teams in renowned agencies such as Ogilvy & Mather, Saatchi & Saatchi, and Wunderman Thompson, and co-founded BLAU Creative. They hold a Bachelor of Arts in Finance and Banking and an Associate of Applied Science in Visual Communication: Advertising Design.
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