Paulina Zheng

Paulina Zheng is a CRM Manager at HelloFresh, where they lead CRM initiatives for multiple meal-kit brands and collaborate cross-functionally to support project execution. Previously, Paulina held positions as an Email Marketing Analyst and Associate Analyst at Bloomingdale's, where they managed campaign setups, vendor communications, and optimization strategies. Paulina is currently pursuing a Bachelor's Degree in Marketing/Marketing Management with a minor in Communications at Baruch College, alongside additional studies in Marketing at Syracuse University.